Past experience includes
B2B Marketing Consultancy
AB Insights brings VP-level marketing leadership to early-stage B2B companies. We help small teams build the strategy and programs that drive predictable pipeline, with hands-on AI implementation for teams that want to move even faster.
Past experience includes
Who We Help
Some clients bring us in to create momentum and focus early. Others are already growing and need a more mature, measurable marketing engine, without the overhead of a full in-house team.
We work best with teams that want to:
What We Do
We don't just hand you a strategy deck. We build the systems that execute it.
We combine senior marketing leadership with hands-on AI implementation. We look at your team, your tech stack, and your goals, then map the fastest path using every available resource. The result: small marketing teams that execute like much larger ones.
Strategic direction, prioritization, and senior leadership presence when you need executive guidance without a full-time VP. We bring 15+ years of demand gen and GTM experience to your team, on a fractional basis.
Full-funnel programs built to drive qualified pipeline. Clear targets, channel strategy, ABM, lifecycle marketing, and ongoing optimization, tied to revenue, not just activity.
We audit your marketing stack, identify where AI genuinely moves the needle, and build the workflows that make it happen: content pipelines, lead ops, reporting automation, outreach, and more. Every tool earns its place and fits your team's actual budget.
Once the systems are built, you choose how you want to operate. We can train your team to run everything independently, or we can manage it for you on an ongoing basis. Either way, you get working systems, not just recommendations.
How We Work
We move quickly and work closely with leadership teams to bring focus, structure, and real execution, without adding unnecessary complexity.
We start by understanding your goals, current funnel performance, team capacity, and GTM motion. Amanda leads discovery on strategy. Dani audits your marketing tech stack and identifies automation opportunities.
We set clear priorities and build a roadmap tied to pipeline outcomes and execution reality. You know exactly what gets built, in what order, and why.
We launch and optimize demand gen programs while building the AI workflows that handle the repeatable work, so your team's time goes to higher-value activity. Most clients see meaningful automations running within the first few weeks.
At the end of the engagement, you choose your model: your team runs the systems we built (Build & Train), or we keep operating them for you (Ongoing Management). Either way, nothing is a black box.
Ways to work with us
Not sure where to start? We assess your current marketing stack, identify the highest-value opportunities, and deliver a clear, prioritized roadmap. No commitment beyond the audit.
A focused engagement where we design the strategy, build the systems, and train your team to run them independently. You own everything when we're done.
We build and continuously operate the AI systems for you, with regular optimization and new automations as your needs evolve.
Results
Our work is grounded in building marketing that's measurable, tied to revenue, and designed to scale.
of pipeline sourced by marketing at Unmind
B2B revenue growth at Ginger
of new business attributed to consultant marketing at Headspace
marketing ROI at Headspace
With AI implementation, small teams consistently execute programs that would previously have required 2–3 additional hires.
The Team
Fractional VP of Marketing
Amanda is a VP-level growth leader with 15+ years of experience building revenue-aligned marketing engines for B2B companies. She's led demand generation, ABM, and full-funnel programs at Unmind, Headspace, LinkedIn, and Ginger, helping teams build predictable pipeline and scale efficiently from seed through Series B.
She brings the strategic clarity and senior presence of a full-time VP, on a fractional basis.
Director of Marketing Strategy & Operations
Dani has 12+ years in B2B demand generation and marketing operations. She specializes in auditing marketing tech stacks, identifying where AI genuinely moves the needle, and building the workflows that make it happen, sized for each team's actual budget and capacity.
She works with clients to build and train on these systems, or manages them on an ongoing basis.
Let's talk
AB Insights works best when there's a clear growth challenge to solve. Tell us where you are and where you're trying to go. We'll tell you what we'd build.
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